Michael Tanner

Helping Businesses Grow Faster

Fractional CMO at Chief Outsiders


New Blog Posts

It’s natural to project that the latest wave of IoT connected device infrastructure will evolve in ways similar to other technology platforms. But IoT is different, and this assumption may be short-sighted.

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Companies trying to cross the chasm used to be plagued by a lack of facts to make decisions. Today, with a little bit of growth-hacking, facts can be quite plentiful. Today’s challenge is more about sifting through facts to arrive at real insight.

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I thought it might be interesting to compare what United States citizens spend to elect their leaders to what those same leaders actually spend to run the government.

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The “Minimum Viable Product” idea has taken on a life of its own. But it’s also been co-opted and used in some ways that can create poor results.

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To effectively communicate complex ideas in the technology business you need two key skills:
1.The ability to think and communicate in reasonable abstractions while retaining the knowledge of the details in your head, and,
2.The ability to communicate with passion.

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