Michael Tanner

Helping Businesses Grow Faster

Fractional CMO at Chief Outsiders



Welcome to my web site!  In over 30 years working in the tech sector I’ve done a lot of writing and speaking — not just blogging, but writing articles, opinion pieces, speaking at corporate events, and even a magazine column. A lot of that content just faded away as publications changed and hot topics of the day came and went. I’ve created this site as an archive to avoid that happening again. I plan to seek out and find some of the articles I’ve done in the past and collect them here wherever I think they may still be relevant. Hopefully you’ll find something of interest!  I’ve been blessed to work with a lot of great thought leaders and interesting people over the years who I can only describe as “characters” — entrepreneurs, brilliant engineers, sales leaders, CEOs, advisors and investors — all working to create a better future by bringing to market new and interesting products and services. Hopefully I can leverage a lot of their energies with a  bit of my own to deliver something here that’s useful. Let me know what you think, and thanks for visiting!
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New Blog Posts

It’s natural to project that the latest wave of IoT connected device infrastructure will evolve in ways similar to other technology platforms. But IoT is different, and this assumption may be short-sighted.

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Companies trying to cross the chasm used to be plagued by a lack of facts to make decisions. Today, with a little bit of growth-hacking, facts can be quite plentiful. Today’s challenge is more about sifting through facts to arrive at real insight.

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I thought it might be interesting to compare what United States citizens spend to elect their leaders to what those same leaders actually spend to run the government.

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The “Minimum Viable Product” idea has taken on a life of its own. But it’s also been co-opted and used in some ways that can create poor results.

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To effectively communicate complex ideas in the technology business you need two key skills:
1.The ability to think and communicate in reasonable abstractions while retaining the knowledge of the details in your head, and,
2.The ability to communicate with passion.

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